1. Refresh the Date. Perhaps the most important tip I can offer. Job seekers tend to stop applying to jobs if they see its more than a week old. So as the “older” a job gets, the resume submissions will drop off. Avoid this by refreshing the date on the job posting at least once per week. Many job boards offer a way to do this yourself.
2. Make sure the title & description match.
3. Categorize the job properly. Many times the person posting the job does not put the job in the proper category. Pay careful attention to this part. Miscategorizing a job can prevent people from applying. Changing a category mid stream sometimes can also help to give it more exposure. Some jobs are obvious but others are not.
4. Give explicit apply instructions. Make the job seeker follow exact steps to apply for that job. Explicitly tell them what to do. This will help you weed out those who can’t follow instruction. I also recommend letting them know what will happen to their resume once its received.
5. Brand the job posting. Add your logo. Many job boards will allow you to create some kind of company profile. Use it to brand your job. Briefly describe the company culture and unique benefits offered. Try to answer the question...why should you work for us?
6. If possible link through to your in house job board or web site. Many job boards do not allow this function as it deverts traffic and CV's, but try.
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